Pricing
Pricing, when it lands.
MyLooke is pre-launch, so there is nothing to buy on this page. What there is instead: exactly what early access costs you, what each part of the app costs us to run, and the shape pricing will take when we finally set one.
The promise
Free while we build it. Honest when we charge.
Everything in the app is free for the whole of early access. No card is taken, nothing renews on its own, and no feature is held back to be sold back to you later.
When there is a price, the waitlist sees it before anyone is asked to pay it.
What you get
Everything in the app, for nothing.
Three numbers that say more about how this works than a price would.
During early access
Every part of the app, free for waitlist members. No card, no trial clock counting down in the corner.
Measurements per scan
Read on your iPhone with Apple Vision. The scan costs us no cloud time, so it will never cost you any.
Subscriptions to cancel
Nothing renews quietly in the background. When there is a price, you will be asked not billed.
The shape of it
Three tiers we are thinking about.
None of this is on sale today. It is the honest sketch of where pricing is heading, published early so nobody is surprised by it later.
Early access
What the waitlist gets
Free
For the whole of early access. Nothing to cancel afterwards.
- Two-photo body scan, thirty-five measurements
- LiDAR calibration on Pro devices
- AI wardrobe digitisation
- A composed outfit every morning
- Photo try-on on your own body
- Planner, insights and gap analysis
Everyday
The shape we think it takes
Under £10
a month. Indicative waitlist members hear the final price first.
- Everything in early access, kept
- One flat fee, billed once a month
- Cancel in a tap, keep your wardrobe
- No feature held back to sell you later
- Price fixed for anyone who joined from the waitlist
Studio
For the few things that cost real compute
Usage only
Not priced yet, and never charged automatically. Indicative waitlist members hear the final price first.
- Extra photo try-on renders
- Cloud 3D mesh fusion for a finer scan
- Sessions with a human expert
- Paid for only when you choose to run one
Prices shown are indicative and not final. There is no checkout, no card and no purchase on this site the waitlist is the only way in, and the only way to hear the price first.
Itemised
What each part of the app actually costs.
Half of MyLooke runs on your iPhone, which is why half of it will always be free. Here is the ledger, operation by operation, and what a real week adds up to.
Per operation
Body scan, thirty-five measurements
On your iPhone, Apple Vision
Included
LiDAR calibration
On your iPhone, Pro devices
Included
Digitising one garment
Camera on device, labels in the cloud
Included
Stylist refinement of a garment
Cloud, language model
Included
Composing a daily outfit
On your iPhone, deterministic engine
Included
Photo try-on render
Cloud, image generation
Included, fair use
Colour analysis from one selfie
Cloud, single pass
Included
Cloud 3D mesh fusion
Cloud, opt-in per scan
Included on request
“Included” means included for the whole of early access, not for a fortnight.
In a real week
Your first evening
One body scan, thirty or so garments photographed, the first outfit composed and rendered on you.
Free
An ordinary week
Seven morning outfits, two try-ons before going out, three new pieces added to the wardrobe.
Free
Packing for a trip
A planner run across five days, a packing list, and a handful of try-ons to settle the dinner outfit.
Free
The heavy month
A re-scan after training, the whole wardrobe re-digitised, try-ons most days, gap analysis before a sale.
Free
Every scenario ends the same way while we are in early access. That is the point of publishing them.
How it goes
Four steps, and none of them involve a card.
Join the waitlist
An email address, nothing else. No card, no account to set up, no plan to choose.
Take your invite
Invites go out in cohorts as capacity opens. Two emails, ever: your invite, and launch day.
Scan, digitise, get dressed
The full app for the whole of early access measurements, wardrobe, daily outfits, try-on, insights.
Hear the price before it exists
When we set a price, the waitlist sees it first and can say no. Nothing starts charging on its own.
Where that leaves you
Scanned, digitised and dressed — for nothing.
- Paid so far
- £0
- Cards on file
- None
- Things to cancel
- None
Pricing, questioned.
What does MyLooke cost right now?
Nothing. The app is not on the App Store yet, and everything in it is free for waitlist members through early access. There is no card to add and no trial to run out.
Why is there no real price on this page?
Because we have not set one, and inventing a number to fill the space would be the first dishonest thing we did. The tiers above are the shape we are considering, not an offer.
Is there a subscription?
Not today, and never a quiet one. Nothing on your account auto-renews during early access, and when a paid plan does arrive it will be something you actively choose and can cancel in a tap.
Will I be charged once early access ends?
No. Early access cannot turn into a bill without you agreeing to it. If you do nothing when pricing lands, nothing happens no card is on file to charge.
What would I eventually pay for?
The parts that cost real compute: photo try-on renders, cloud 3D mesh fusion, sessions with a human expert. Your body scan and your daily outfit run on your iPhone, so they stay free.
Are the numbers in the tiers final?
No. They are marked indicative for a reason they may move up or down before launch. Waitlist members hear the final price first, and before anyone is asked to pay it.
Do I need a card to join the waitlist?
No. The waitlist takes an email address and gives back a position in the queue. There is nothing to buy on this site.
If I never pay, what happens to my wardrobe and my scan?
It stays yours. Your measurements and photos are processed on your phone, your wardrobe remains readable, and nothing is deleted or held hostage to make a point about pricing.
Hear the price before anyone else.
Join the waitlist for free early access, and for the final price the day it is set.