Journal

Notes on fit, colour and getting dressed.

What we learn while building MyLooke how body measurement actually works, why sizing fails online, and how to get more out of the wardrobe you already own.

Fit science
How a two-photo body scan reads thirty-five measurements
Front, side, thirty seconds. What the camera is actually looking for, why it needs two angles, and where the numbers come from.
The MyLooke team28 July 2026
Fit science
Vanity sizing and why online shopping keeps failing you
A size 12 is not a measurement. It is a marketing decision, and it changes between two shops on the same high street.
The MyLooke team14 July 2026
Wardrobe
Building a capsule wardrobe from what you already own
The useful version of a capsule wardrobe does not begin with a shopping list. It begins with an inventory and an honest afternoon.
The MyLooke team30 June 2026
Colour
What colour analysis really tells you
Undertone, contrast, and season separating the part that is measurable from the part that is fashion mythology.
The MyLooke team16 June 2026
Wardrobe
Dressing for the weather without dressing badly
The forecast number is the wrong number. What to read instead, and how to layer for a day rather than a moment.
The MyLooke team29 May 2026
Style philosophy
The case against the trend feed
A feed optimised for novelty will never tell you what suits you. It is not built to know, and it is not built to care.
The MyLooke team12 May 2026

Read less, wear better. Join the waitlist.

We will write when we have something worth saying, and tell you first when MyLooke opens.

Notes on fit, colour and getting dressed.

How a two-photo body scan reads thirty-five measurements

Vanity sizing and why online shopping keeps failing you

Building a capsule wardrobe from what you already own

What colour analysis really tells you

Dressing for the weather without dressing badly

The case against the trend feed

Read less, wear better. Join the waitlist.